Paul Wilson, Author at Value Based Optimization

TikTok vs Google Ads: Breaking Down Performance for Enhanced ROAS

The Proclaimed Titans: A Closer Look At TikTok and Google Ads Having had the privilege to navigate the ever-evolving digital landscape as a seasoned marketing professional, the focus has consistently been on uncovering strategies that drive elastic ROI (Return on Investment) or, more specifically, ROAS (Return on Ad Spend). Two platforms that consistently top the […]

TikTok vs Google Ads: Breaking Down Performance for Enhanced ROAS Read More »

Navigating Digital Transformation: Executives’ Guide to Modern PPC

Navigating Digital Transformation: Executives’ Guide to Modern PPC Fuelling Successful Decisions with Data-Driven Advertising In my journey as a digital marketing leader, data-driven advertising has been the cornerstone of achieving business growth objectives for top executives. In this digital age, C-suite executives—whether they’re CMOs, CFOs, COOs, or CEOs—need to harness the power of Big Data

Advanced Strategies Executive Strategies PPC Insights

Navigating Digital Transformation: Executives’ Guide to Modern PPC Read More »

Influencing Market Trends: How Executives Can Leverage TikTok Ads

Understanding the Digital Landscape In the rapidly evolving landscape of digital marketing, maintaining a competitive edge requires adopting strategies that directly contribute to your bottom line. As a seasoned digital marketing expert, I have had the benefit of guiding some of the world’s largest companies towards growth using innovative strategies and tools. My most significant

Executive Strategies Market Trends TikTok Performance

Influencing Market Trends: How Executives Can Leverage TikTok Ads Read More »

Mastering PPC Bidding on Google, Meta, and TikTok: What You Need to Know

Understanding the Essence of High-Performing PPC Campaigns As a seasoned digital marketing expert, I’ve had the opportunity to spearhead marketing campaigns across multiple platforms like Google, Meta, and TikTok. My driving philosophy involves harnessing an approach that’s singularly focused on achieving tangible business outcomes. As you read this, it’s worth bearing in mind how such

Bidding Mastery Platform Comparisons PPC Maximization

Mastering PPC Bidding on Google, Meta, and TikTok: What You Need to Know Read More »

Connecting C-suite to Campaign Success: Insights from Major Platforms

Unpacking the Power of Smart Decision-Making In the ever-evolving landscape of digital marketing, having a clear vision and decision-making process is critical to driving business growth. As seasoned marketing leaders and strategists, you drive the direction of your industry every day. In my personal journey as a digital marketing expert, I’ve noticed how refining the

Campaign Leadership Executive Strategies Marketing Leadership

Connecting C-suite to Campaign Success: Insights from Major Platforms Read More »

Simplifying Campaign Management: The Power of Google’s Automation

Charting the Course: Understanding Customer Centricity in Advertising As a seasoned digital marketing expert, I’ve seen firsthand the transformative power the right advertising strategies can have on a large corporation. For a moment, let’s journey through the corridors of online advertising and campaign management, particularly focusing on the fascinating realm of Google’s automation capabilities. Google:

Ad Automation Campaign Scaling Google Strategies

Simplifying Campaign Management: The Power of Google’s Automation Read More »

Directing Your Ad Spend for Optimal Market Coverage

Unlocking your Market Potential through precise Ad Spend Through years of expertise in steering successful digital marketing campaigns, I’ve found that developing a focused and strategic approach can unlock growth for companies across industries. Harnessing the power of digital advertising platforms like Google, Meta, and TikTok can provide measurable results and a superior return on

Ad Spend Analytics Guides

Directing Your Ad Spend for Optimal Market Coverage Read More »

Ease Into Advanced Ad Technologies with Step-by-Step Guides

Demystifying Advanced Ad Technologies: Practical Tactics for C-Suite Executives In the digital marketing landscape, executives are continuously navigating innovative strategies to drive their company’s growth. Enhancing brand awareness has transitioned from a simple billboard or TV ad to more complex ad technologies. Long gone are the days of one-size-fits-all marketing. Today, a successful campaign requires

Ad Technology Guides Simplicity

Ease Into Advanced Ad Technologies with Step-by-Step Guides Read More »

Achieving Mastery in Online Advertising Through Continuous Learning

Zenith of Online Advertising: Striving for Mastery As a proficient digital marketing specialist, I’ve traveled far on an enlightening journey. There were many obstacles, countless aha moments, and countless triumphs. An essential part of my growth and success has been the relentless drive for learning. That’s how I discovered one of the most powerful strategies

Continuous Learning Mastery Online Advertising

Achieving Mastery in Online Advertising Through Continuous Learning Read More »

Insightful Analytics: Improving Campaign Performance with Data

Insightful Analytics: Driving Corporate Growth A Proven Formula for Superior Campaign Performance As a seasoned digital marketing strategist with decades of experience, I stand witness to the tremendous transformation that data analytics has brought to the corporate landscape. These high-level executives that I often work with, be it CFOs, COOs, CEOs, or CMOs, all recognize

Ad Performance Analytics Campaign Management

Insightful Analytics: Improving Campaign Performance with Data Read More »